Marco Canora in the kitchen Marco Canora in the kitchen Marco Canora in the kitchen Marco Canora in the kitchen Marco Canora in the kitchen Marco Canora in the kitchen

Photos: Kat Bryant

cooking as a lifestyle

East Village
413 E. 12th St., New York, NY 10009
at First Ave. See Map

24 Harrison St., New York, NY 10013
between Hudson and Greenwich Streets. See Map

Terroir wine bar is the result of a few "happy accidents" that occurred serendipitously in 2006 and 2007. Paul and Marco were mired in another project and unable to seriously address an inquiry from a developer a scant 80 feet down the block from Hearth. The space being offered was a long, narrow corridor that demanded more attention than could be afforded at the time. A 2000 square foot burned out former bike shop with the feel of a bygone era, the future Terroir was too big of a project to take on while energies were focused elsewhere. Gone but not forgotten, several months went by when Paul and Marco were re-approached by the same developer.

A wall had been placed near the front of the shop separating it from the more spacious back, creating a small and cozy nook of just over 500 square feet. The scale of the space now fit an idea Paul had when he walked through originally, for a small wine bar that could be an adjunct to Hearth.

Construction began in the fall of 2007, and the door to Terroir opened in spring 2008. It was quickly recognized as one of the best new additions to the landscape of casual Manhattan dining, with an emphasis on a wine program that has no equal in terms of size and eclecticism. Terroir is the perfect distillate of a restaurant; the food menu was designed to stand on its own, but streamlined to not get in the way of the aggressive wine list. There is nothing extraneous because a lack of space disallows the possibility. In 2010, the Terroir universe expanded to TriBeCa, with a new outpost on Harrison street. The reviews for both spaces have been nothing short of stellar, culminating in a 1 star nod from the New York Times for the East Village location.

Terroir website
press about Terroir, Hearth and Marco Canora